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News Release
March 22, 2014

Naga joins nationwide Social Media campaign to promote exclusive breast feeding in the work place

Promoting pure, nutritious mother’s milk for babies just got a big boost with the launching of a nationwide social media campaign to push for exclusive breast feeding in the work place.

The campaign, which started in Zamboanga (Mindanao) and Iloilo (Visayas) reached Naga (Luzon) this week, with the Metro Naga Chamber of Commerce and Industry as lead for the Luzon leg. These are composed of the SM City Naga, Naga College Foundation, Mother Seton Hospital, Biggs Restaurant, LCC Mall, E-mall, NICC Doctors Hospital, CASURECO II among others.

The affair was graced by Naga City mayor John Bongat. He was one of the first to like the Facebook page “Gatas kan Ina, Maorag.”

Other participating organizations are: Federation of Free Workers (FFW), the BPI Family Bank Employees Union, Alliance of Workers in the Informal Economy/Sector (ALLWIES), and the Naga City Market Stall Holders Federation (Namasfed)

“We are utilizing the social media, specifically Facebook, to reach out to young couples and promote exclusive breast feeding in the work place,” said Julius Cainglet, assistant vice-president for research, communication, networking and project development of the Federation of Free Workers (FFW).

The Facebook campaign is intended to generate 1,000 likes to convince more women workers to practice exclusive breastfeeding and get their husbands and families to support them.

Cainglet said that exclusive breast feeding should last for at least  six months. However, maternity leaves only last for two months. Under this set up, working mothers will tend to stop breast feeding when they go back to work. Thus, the work place should provide the venue for working mothers to continue expressing their milk.”

“Breast milk is the only complete food for babies from birth to six months of life, and best until two years and beyond, with proper complementary feeding. Providing lactation stations is one way of enabling mothers in work place to practice exclusive and continued breastfeeding,” said Glaiza Calayo, project coordinator of International Labour Organization (ILO)

For her part, Susanita Tesiorna, president of Alliance of Workers in the Informal Economy-Sector, said that promoting exclusive breast feeding is favorable for those in the marginalized sector. “P3,800 is saved every month through breast feeding. This is the money saved for not buying expensive infant formula milk,” Tesiorna said.

Charlemagne Seechung, Naga local working group chair and director of the Metro Naga Chamber of Commerce and Industry, said the Naga-leg of the social media campaign begins with the opening of the Facebook account “Gatas kang Ina, Maorag (Mother’s Milk is excellent).”

The Facebook Naga account has its counterpart in Zamboanga’s “Leche Maternas” and Iloilo’s “Gatas sang Kabuhi.”

Promoting pure, nutritious mother’s milk for babies

 

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